National Growth Director, Big Green
Kale, Kids, and Kimbal Musk: Scaling America’s Real Food Revolution
(Blocks 2 and 4)
Faculty Partner: Cris Harris
How do you take an audacious entrepreneurial idea and scale it to maximize social impact?
In this class you will learn how Big Green – a national nonprofit started by Kimbal Musk (yes, brother of Elon) – is powering America’s real food revolution. We will discuss how to identify a problem or opportunity (the fact that obesity-related diseases kill more people in the US than smoking or gun violence combined), and then create a solution (a nationwide network of 600 Learning Gardens at schools, in seven cities, reaching over 300,000 kids daily), to grow an idea into an entrepreneurial reality.
We will talk about the financial, aesthetic, cultural, and legal challenges faced by Big Green along the way. At the end of this class you will have an understanding of how you can apply entrepreneurial mindsets to any idea to scale it, and how you can use these ideas in your career to have a lasting impact on the world.
Hawken Lifer Kate Waller ’04 joined Big Green, Kimbal Musk’s national nonprofit in 2016. Big Green builds innovative outdoor classrooms called Learning Gardens in underserved schools nationwide. This connects kids to real food in order to help them lead healthier, happier lives. She joined Big Green after spending two years building the Blackstone Entrepreneurs Network in Colorado. Prior to attending the University of Colorado Law School, Kate founded and served as creative director of BeatUpBoots Media, a content, copywriting, and digital media management firm. After graduating from Hawken, Kate attended Miami University. She was a competitive, FIS and Junior Olympic alpine ski racer for 15 years. She enjoys backcountry skiing, running ultramarathons, and hiking (with her dog Stanley).