Day of Giving Volunteer Toolkit

List of 4 items.

• TIPS FOR SPREADING THE WORD

  BEFORE WE BEGIN, REMEMBER…

  • Always use your personal donation link via the sharing buttons on the campaign page! The link to the giving page will be provided to everyone via email and social media once the day is announced but we encourage you to share your own link from your GiveCampus account so you can be made aware of how many gifts you generated with your personal link.
  • Don’t forget to include the hashtag #WeAreHawken

   

  Email: Are there people you could shoot a quick email? Think about writing those emails now so they are ready to go when you wake up and have your morning coffee.

   

  Text: Giving at your fingertips! What’s more fun than a group text? Are there classmates you haven’t talked to that you would love to catch up with? Fellow parents in your child’s grade? Now is an easy time to connect! Mobile donations are quick and easy!

   

  Social Media Posts: Create your own posts leading up to the day and on the day of to show others you’ve participated! Posts with images, videos, emojis, and other multimedia typically attract more attention than text-only.

   

  Be sure to Share and Like anything you see on Hawken’s Facebook, Instagram and Twitter!

   

  Personal Plea: A Personal Plea is a video in which an Advocate tells their community why they’re getting involved with the campaign and why others should step up, too. Tell your Hawken story and inspire others!

• CONTENT EXAMPLES

  SEND A TEXT:

   

  It’s Hawken’s Day of Giving! A gift of any amount counts. Our goal is 700 donors in 1,915 minutes. #WeAreHawken <your personal donation link>

   

  SEND AN EMAIL:

   

  Email Example: To Parent/Guardian

  Hi [NAME] or [Class of XXX], 

   

  Today is Hawken’s Day of Giving!! Our entire community comes together today to show our school pride as we reach toward 700 donors! I hope you will join me in making a gift of any size today. Your contribution directly impacts the Hawken experience for our children and the faculty who support them every day.

   

  <your personal donation link>

  Thank you. GO HAWKS!
  [YOUR NAME]

   

  PS – There are a TON of matches and challenges running, so your gift will go farther than any other day this year.

   

  Email Example: To Alumni

  Hi [NAME], 

   

  Today is Hawken’s Day of Giving!! Our entire community comes together today to show our school pride as we reach toward 700 donors! I hope you will join me in making a gift of any size today. Your contribution directly impacts the Hawken experience for the current generation of Hawks and the amazing faculty who support them every day.

   

  <your personal donation link>

  Thank you. GO HAWKS!
  [YOUR NAME]

   

  PS – There are a TON of matches and challenges running, so your gift will go farther than any other day this year.

   

  POST TO SOCIAL MEDIA (Facebook, Instagram, and/or Twitter):

   

  Example Posts/Captions:

  • I might be [x] miles from Hawken, but it’s never far from my ❤️! Join me in giving back today. <LINK> #WeAreHawken
  • To me, being a Hawk means… That’s why I made a gift today to the #WeAreHawken Day of Giving. I hope you’ll join me. <LINK>
  • A 1,915 minute celebration of Hawken spirit. Turn one gift into 365 days of impact by participating in #WeAreHawken Day of Giving. <LINK>
  • Join the #HawkenSchool community to make a powerful impact on a single day - #WeAreHawken Day of Giving. <LINK>
  • I’m excited to support #HawkenSchool every day, but especially today on #WeAreHawken Day of Giving! <LINK>
  • Hawken gave me the skills and confidence I needed to succeed. For #WeAreHawken Day of Giving, I’m giving back to help provide the same opportunity for current students. <LINK>
  • A small act of kindness can make a big impact. Join me in helping Hawken School reach 700 donors on #WeAreHawken Day of Giving! <LINK>
  • Have you supported the #WeAreHawken Day of Giving? Join in and see the leaderboard at <LINK>.
  • Current Hawken School students, the alumni community has your back. You got this. 🤗 <LINK> #WeAreHawken

• CREATING A PERSONAL PLEA

  Inspire your friends, classmates, teammates and family to give!

   

  Post a Personal Plea Video on GiveCampus

   

  A Personal Plea is a video in which an Advocate tells their community why they’re getting involved with the campaign and why others should step up, too. The most popular format for Pleas is simply a short selfie video recorded on a cell phone! Personal Pleas can be uploaded via the campaign ‘Advocates’ tab. After you upload your Plea, the Advancement team will review, approve and post! A button to watch the video will appear next to your names on the campaign’s Advocates tab.

   

  CONTENT TIPS:

  • Introduce yourself: Tell viewers who you are and your connection to Hawken.
  • Make it personal and tell a story: Tell the viewer why you are passionate about Hawken and why they should be, too.
  • Make an ask! Ask the viewer to contribute to the Day of Giving and to share it with friends.
  • Keep it snappy: People have short attention spans. We recommend that videos last no more than 60 seconds.
  • Let your excitement shine through! Bring some energy!

   

  TECHNICAL TIPS:

  • Use good light: Natural light is best, so go outside if you can. A cloudy day is perfect for filming outside. If filming inside, light up the room as much as possible or film next to a sunny window. The more light, the less grainy your footage will be. Also, the background should be pretty plain.
  • Audio is important: Choose a quiet location to film so that listeners will hear your voice, not distracting background noise.

• MATCHES & CHALLENGES

  Matches & Challenges

  Ladder Challenges

  Kickoff Challenge	$5,000 unlocked if we reach 175 donors by 8AM Subject to change	Scott ’89 & Shani Spiegle
  Morning Challenge	$10,000 unlocked if we reach 225 donors by 9AM Subject to change	Allison Cole & Bradley Keare
  Mid-Day Challenge	$15,000 unlocked if we reach 350 donors by 1PM Subject to change	Cliff White ’78
  Evening Challenge	$25,000 unlocked if we reach 500 donors by 5PM Subject to change	The Williams Family
  Final Challenge	$25,000 unlocked when we reach our final goal	Peter Horvitz ’72

   

  Alumni Matches & Challenges

  80s Alumni Challenge	$8,000 will be unlocked after 80 alumni from the classes of 1980-1989 make a gift	Artie Haynes ’86 & Joi Edwards-Haynes
  90s Alumni Challenge	$10,000 will be unlocked after 100 alumni from the classes of 1990-1999 make a gift	Nolan Hecht ’93
  Young Alumni Match	Dollar for dollar match for classes of 2000-2019 up to $15,000	Anonymous
  College Alumni Triple Match	Triple match for classes of 2020-2024 Up to $5,000	Ella Martinez ’21 and her parents
  College Alumni Add	Will add $50 to the first 40 donations made by alumni in classes of 2020-2024	Anonymous

   

  Parent Challenges

  Mastery School Challenge	$10,000 unlocked when 25 families give	Anonymous
  12th Grade Challenge	$10,000 unlocked when 50 families give	Indrani '93 & Dan '93 Egleston with Nina '96 & Joseph Greenberg
  11th Grade Challenge	$2,026 unlocked when 50 families make a gift	Anonymous
  10th Grade Challenge	$12,000 unlocked when 50 families give	Anonymous
  9th Grade Challenge	$10,000 unlocked when 15 families give	Anonymous
  8th Grade Challenge	$1,029 unlocked when 15 families give	Shane & Kimberly Bigelow
  7th Grade Challenge	$3,000 unlocked when 15 families give	Anonymous
  6th Grade Challenge	$10,000 unlocked when 20 families give	Alex ’98 & Jennifer Ogan
  5th Grade Challenge	$3,200 unlocked when 15 families give	Josiah ’99 & Dana Haas
  4th Grade Challenge	$4,000 unlocked when 25 families give	Daniel Brown & Shayne Nevins
  3rd Grade Challenge	$3,034 unlocked when 30 families make a gift	Marcus & Stephanie ’94 Unterweger
  2nd Grade Challenge	$5,000 unlocked when 25 families give	Justin ‘99 & Samantha Wolfort
  1st Grade Challenge	$3,000 unlocked when 15 families make a gift	Tiffany Tutin & Carolyn Cahlik
  Kindergarten Challenge	$5,000 unlocked when 15 families give	Michael ‘05 & Victoria Waxman
  PreK Challenge	$2,038 unlocked when 15 families make a gift	Zach '03 & Lauren '03 Guren