Day of Giving Volunteer Toolkit

List of 3 items.

• TIPS FOR SPREADING THE WORD

  BEFORE WE BEGIN, REMEMBER…

  • Always use your personal donation link via the sharing buttons on the campaign page! The link to the giving page will be provided to everyone via email and social media once the day is announced but we encourage you to share your own link from your GiveCampus account so you can be made aware of how many gifts you generated with your personal link.
  • Don’t forget to include the hashtag #WeAreHawken

   

  Email: Are there people you could shoot a quick email? Think about writing those emails now so they are ready to go when you wake up and have your morning coffee.

   

  Text: Giving at your fingertips! What’s more fun than a group text? Are there classmates you haven’t talked to that you would love to catch up with? Fellow parents in your child’s grade? Now is an easy time to connect! Mobile donations are quick and easy!

   

  Social Media Posts: Create your own posts leading up to the day and on the day of to show others you’ve participated! Posts with images, videos, emojis, and other multimedia typically attract more attention than text-only.

   

  Be sure to Share and Like anything you see on Hawken’s Facebook, Instagram and Twitter!

   

  Personal Plea: A Personal Plea is a video in which an Advocate tells their community why they’re getting involved with the campaign and why others should step up, too. Tell your Hawken story and inspire others!

• CONTENT EXAMPLES

  SEND A TEXT:

   

  It’s Hawken’s Day of Giving! A gift of any amount counts. Our goal is 650 donors in 24 hours. #WeAreHawken <your personal donation link>

   

  SEND AN EMAIL:

   

  Email Example: To Parent/Guardian

  Hi [NAME] or [Class of XXX], 

   

  Today is Hawken’s Day of Giving!! Our entire community comes together today to show our school pride as we reach toward 650 donors! I hope you will join me in making a gift of any size today. Your contribution directly impacts the Hawken experience for our children and the faculty who support them every day.

   

  <your personal donation link>

  Thank you. GO HAWKS!
  [YOUR NAME]

   

  PS – There are a TON of matches and challenges running, so your gift will go farther than any other day this year.

   

  Email Example: To Alumni

  Hi [NAME], 

   

  Today is Hawken’s Day of Giving!! Our entire community comes together today to show our school pride as we reach toward 650 donors! I hope you will join me in making a gift of any size today. Your contribution directly impacts the Hawken experience for the current generation of Hawks and the amazing faculty who support them every day.

   

  <your personal donation link>

  Thank you. GO HAWKS!
  [YOUR NAME]

   

  PS – There are a TON of matches and challenges running, so your gift will go farther than any other day this year.

   

  POST TO SOCIAL MEDIA (Facebook, Instagram, and/or Twitter):

   

  Example Posts/Captions:

  • I might be [x] miles from Hawken, but it’s never far from my ❤️! Join me in giving back today. <LINK> #WeAreHawken
  • To me, being a Hawk means… That’s why I made a gift today to the #WeAreHawken Day of Giving. I hope you’ll join me. <LINK>
  • A 24-hour celebration of Hawken spirit. Turn one gift into 365 days of impact by participating in #WeAreHawken Day of Giving. <LINK>
  • Join the #HawkenSchool community to make a powerful impact on a single day - #WeAreHawken Day of Giving. <LINK>
  • I’m excited to support #HawkenSchool every day, but especially today on #WeAreHawken Day of Giving! <LINK>
  • Hawken gave me the skills and confidence I needed to succeed. For #WeAreHawken Day of Giving, I’m giving back to help provide the same opportunity for current students. <LINK>
  • A small act of kindness can make a big impact. Join me in helping Hawken School reach 300 donors on #WeAreHawken Day of Giving! <LINK>
  • Have you supported the #WeAreHawken Day of Giving? Join in and see the leaderboard at <LINK>.
  • Current Hawken School students, the alumni community has your back. You got this. 🤗 <LINK> #WeAreHawken

• CREATING A PERSONAL PLEA

  Inspire your friends, classmates, teammates and family to give!

   

  Post a Personal Plea Video on GiveCampus

   

  A Personal Plea is a video in which an Advocate tells their community why they’re getting involved with the campaign and why others should step up, too. The most popular format for Pleas is simply a short selfie video recorded on a cell phone! Personal Pleas can be uploaded via the campaign ‘Advocates’ tab. After you upload your Plea, the Advancement team will review, approve and post! A button to watch the video will appear next to your names on the campaign’s Advocates tab.

   

  CONTENT TIPS:

  • Introduce yourself: Tell viewers who you are and your connection to Hawken.
  • Make it personal and tell a story: Tell the viewer why you are passionate about Hawken and why they should be, too.
  • Make an ask! Ask the viewer to contribute to the Day of Giving and to share it with friends.
  • Keep it snappy: People have short attention spans. We recommend that videos last no more than 60 seconds.
  • Let your excitement shine through! Bring some energy!

   

  TECHNICAL TIPS:

  • Use good light: Natural light is best, so go outside if you can. A cloudy day is perfect for filming outside. If filming inside, light up the room as much as possible or film next to a sunny window. The more light, the less grainy your footage will be. Also, the background should be pretty plain.
  • Audio is important: Choose a quiet location to film so that listeners will hear your voice, not distracting background noise.